‘Pip’, the viral short film that touched over 500 million hearts and transformed their mission
Pip
Little Pip has a big dream, to graduate as an elite guide dog. But as the smallest in her class, she never imagined it would be this hard. Does she have what it takes to be a hero? Southeastern Guide Dogs presents this heartwarming tale for underdogs everywhere.
The Goal: Amplifying awareness through visual storytelling
Dogs Inc, based in Florida and one of the most esteemed guide dog and service dog schools in the world, had one clear goal: to raise awareness about the impact their extraordinary dogs have on the lives of people who need them most.
They were inspired by a viral short film they’d seen and thought, “Maybe we could do something similar!” The CEO personally took the first step and wrote the first draft of the script.
Our job was to take that idea and help turn it into something that could really connect with people.
The Challenge: Viral aspirations
Like any project, this one came with its hurdles. First, the client wanted a short film with a viral impact. This is always a challenge, as there are so many factors involved in a video going viral, many of which are not in our control.
We always look at references before starting any project, which helps us get a clear idea of what the client is looking for. But the preferred references for this project were way beyond our budget. We knew we couldn’t achieve that level of polish across the board, so we focused every available resource on the characters and the emotional depth of the story.
The story had to be told without any dialogue. Every emotion, every moment was conveyed through expressions and movement, which made getting every detail right even more important. We needed to make sure the film felt emotional, clear, and engaging, all within a short amount of time.
The Result: Over 500 million people moved by the story
The outcome surpassed everyone’s expectations. ‘Pip’ captured the hearts of viewers around the world, racking up over 500 million views on YouTube. It was a global sensation that put Dogs Inc in the spotlight like never before.
The success of this short film led to a series of videos, further boosting their visibility and inspiring even more support for their mission.
This project proves that with the right story, any organisation can have a massive impact.
Behind the scenes of the original music recording
What the client said:
“Pip embodies the hope, joy, and optimism that permeates Dogs Inc. We are elated that so many people have been touched by her story. We’re excited to see who she inspires next.”
Titus Herman, CEO
Ready to move your audience and make an impact?
Get in touch today and let’s explore how we can help elevate your brand through emotionally-driven storytelling that resonates with your audience.
