Popota

Popota and Leopoldina have been filling Portuguese homes with Christmas joy for the past few decades. In 2020 Continente trusted us with the mission of bringing them together for the first time ever. The scope of this project made it our biggest to date. In the end, its warm and enthusiastic reception during holiday season made all the hard work absolutely worth it.

After making a wish during Continente’s 35th anniversary party, Popota imagines herself performing alongside Leopoldina at a Super Bowl style show… With this brief from the agency we set out to storyboard the entire film, and then design and build two different sets, dozens of characters and two distinctive visual styles for each of the settings.

We designed several different toys that would be part of both the anniversary party and the concert scenes, so each of them had to be rendered in two different styles.

During the Look Development phase we established the look of the toon shaded version of the characters.

The set decorations and lights change throughout the show in order to reveal new elements as the song progresses and reaches its climax.

Both protagonists show up in the two different “worlds”, so we went through several iterations until we found the perfect wardrobe to fit each character’s personality in each of the two different settings.

Watching the show is a crowd of over 3000 Popotos, for which we designed and modelled several different cloth and accessory variations.

Client
CONTINENTE

Agency
FUEL

Production Company
GARAGE

Animation Studio
STUDIO KIMCHI

Director
BRUNO SIMÕES

Executive Producer
MIGUEL VARELA

Post Production Supervisors
PATRICIA TAVARES
BEATRIZ PEREIRA

Music
FRED FERREIRA (NUCLEO AUDIO)

Sound Design
INDIGO

Voice Over
PEDRO ACABADO

Creative Director
JOÃO MADEIRA

Copywriter
RITA CARMO

Art Director
RUBEN SANTOS

Production Director
PEDRO SILVA

Audiovisual Producer
VASCO PAMPLONA

Account Director
TITA MARTINS

Account Executives
CATARINA ANACLETO
MADALENA MENEZES

Production Coordinator
CARLOTA POU

Storyboard Artists
AITOR HERRERO
JUANJO SURACE
REGINA INSENSER

Character Designers
JULIA GALLARDO
CRISTINA AGENJO
LAURA PORTOLÉS
IGNAZIO ACERENZA
MARKEL RAMOS

Matte Painting
REGINA INSENSER
MARKEL RAMOS

Set Design
RAQUEL COSTA

2D Animation
JORGE RIBEIRO

Character Modellers
MIGUEL MIRANDA
ESTEFANIA PÉRES RODRIGUEZ
JORGE ALONSO

Set Modeller
ESTEFANIA PÉRES RODRIGUEZ

Texture Artists
EVA DE PRADO
IGNAZIO ACERENZA

Grooming Artists
ALEX MATEO
ANNA RECZYNSKA

CG Generalists
BRIAN MARTINEZ
ERNEST SÁNCHES RODRIGUEZ

FX
WILLBERT ALVARES

Lighting
EVA MATEO
JUAN CARLOS MOLINA
JOSE MANUEL GARCIA

Making Of
RODRIGO SEVILLA

Character Rigging
NU BOYANA PORTUGAL
ERNEST SÁNCHES RODRIGUEZ

Character Animation
ROCKET FRAMES

Colour Grading
MPC LONDON

© 2020 Continente / Studio Kimchi

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