Rubie

The minds behind Toniebox, the screen-free audio player built for curious young minds, trusted us to reimagine their beloved 2D mascot Rubie in a 3D style. The task was further complemented with a range of appealing poses and animations that brought the character to life in the new app, aligning charm with clarity and usability. Grounded in a deep understanding of parents’ daily needs and children’s sense of adventure, the new tonies® app climbed all the way to #1 on the Entertainment charts during Christmas season.